Startup Case Studies

Zomato Marketing Strategy

Zomato Marketing Strategy 2024- The Ultimate Case Study

Zomato a global restaurant discovery and food delivery platform founded by Deepinder Goyal along with Pankaj Chaddah in year 2008 became one of the most valuable company from the Indian startup ecosystem with a market capitalisation of $15.29 billion.  Initially started with the name Foodiebay in July 2008, the idea was sparked when Deepinder Goyal, after his graduation from IIT Delhi Joined Bain and Company as a Senior associate consultant noticed […]

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“Zerodha’s Blue Ocean Strategy: Redefining Stock Trading in India”

Zerodha’s success in stock trading stems from its innovative Blue Ocean Strategy, which transformed India’s trading landscape.Nikhil Kamath, India’s youngest self made billionaire (age 37) Cofounded India’s first ” Flat fees”, “no hidden charges” investment and trading platform ZERODHA along with his brother Nithin Kamath in Year 2010. Currently Zerodha has about 10 million active

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